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What are the layout techniques for steel and wood shelves
source：m.huangyantv.com | Release time：2025年10月27日1、 First set the route: guide the flow of people and improve space utilization
The flow line is the foundation of the layout, determining the movement path of customers/users. It needs to be designed based on the size of the space and the requirements of the scene. The core is to "let the flow of people naturally cover key areas without missing key displays".
1. Three layout techniques for moving lines
Loop shaped flow line: suitable for medium to large retail spaces (such as popular snack shops and clothing stores over 50 square meters).
Tip: Steel and wood shelves are arranged in a "back" shape along the wall and middle area, with a main channel width of ≥ 1.2 meters and a secondary channel width of ≥ 0.8 meters, forming a closed loop of "entrance → popular item area → classification area → promotion area → exit".
Advantages: Customers can fully explore all display areas, with high product exposure and adaptability to the scene where products need to be displayed.
L-shaped flow line: suitable for small and medium-sized narrow spaces (such as 20-50 square meters milk tea shops, stationery shops).
Tip: Steel and wood shelves are arranged in an "L" shape along both sides of the wall. The main passage extends from the entrance to the depths of the store, and a visual focus is set at the end (such as an internet celebrity check-in area or a popular product pile) to guide customers to go deeper.
Advantages: Avoiding space waste, making narrow stores appear transparent, while reducing customer turnover and improving shopping efficiency.
Free flowing flow: suitable for personalized small spaces (such as trendy and niche stores under 20 square meters).
Tip: Without a fixed main aisle, steel and wood shelves are flexibly arranged in a staggered manner (such as a combination of short island shelves and wall mounted elevated shelves), paired with leisure seats and check-in devices, allowing customers to explore freely.
Advantages: Create a relaxed and casual atmosphere, highlight the personality of the store, and adapt to scenes that focus on "experience".
2. Key details of route design
Leave buffer space at the entrance: Instead of directly stacking shelves at the entrance, small steel and wood display stands (height ≤ 0.6 meters) can be placed to showcase seasonal new products or popular internet items, paired with green plants and posters, attracting foot traffic while avoiding congestion.
Avoid eye obstruction: The height of the Nakajima Steel and Wood shelves should be controlled at 1.2-1.6 meters, not exceeding the people's line of sight height, to ensure that customers can clearly see the overall layout of the store and enhance the transparency of the space.
Export connection cashier area: Set up small steel and wood shelves near the cashier (such as "grab" shelves) to display light and small items (such as snacks and stationery), and use checkout waiting time to promote impulse consumption.
2、 Visual optimization: relying on steel and wood materials to enhance display appeal
The core advantage of steel wood shelves is "appearance+practicality", and this advantage needs to be magnified through visual design during layout to make the display both beautiful and highlight the products.
1. The shelves are arranged in a staggered manner with varying heights
To avoid consistent height of shelves throughout the store, use a combination of "high+medium+low": use high-rise steel and wood shelves (2.0-2.2 meters) against the wall to utilize space, use a middle island shelf (1.2-1.6 meters) to ensure clear visibility, and use low stacking heads (0.6-0.8 meters) at the entrance to attract people and create a sense of hierarchy, enhancing the vitality of the space.
2. Combination of lighting and shelves
Key area lighting: Use spotlights to focus on the steel and wood shelves in the gold display area and check-in area, with the light focusing on the products. At the same time, the wooden shelves are more textured under the light; Light strips can be installed on the inner side of the shelf shelves to avoid shadows and make product display clearer.
Avoid direct exposure to strong light: Wooden plywood is prone to fading if exposed to strong light for a long time. Adjust the lighting angle to a 45 ° angle to highlight the product and protect the shelf material.
3. Product display and shelf adaptation
Heavy on the bottom and light on the top: Place heavy items and large packaged goods (such as whole boxes of snacks and large household items) on the bottom layer, utilizing the load-bearing advantage of steel frames; Place light small items and high-value products (such as cultural and creative products, snacks) on the upper level to highlight the display effect.
Moderate white space: The display area of each row of steel and wood shelves should not exceed 70% of the layer board area, with 30% blank space reserved to avoid crowding and disorder, allowing the texture of steel and wood materials to be displayed while improving customer convenience.
4、 Flexible adjustment: dynamically optimize according to scene requirements
The layout is not fixed and needs to be adjusted according to product updates, seasonal changes, and sales data to maintain the freshness and practicality of the space.
Regular rotation of product display: Based on sales data every month, hot selling products are moved to the gold display area and unsold items are removed from the shelves; New products should be prioritized in the entrance pile or middle layer of the classification area to increase exposure.
Adjust the layout according to holidays/hot topics: for example, during the Spring Festival, decorate the check-in area with red and match it with steel and wood shelves to display New Year's goods; During the beginning of the school year, move the stationery classification area near the main aisle to meet the needs of students.
Adjust functional areas according to scene requirements: If customer traffic decreases in retail scenes, the storage area can be reduced and the check-in experience area can be expanded; If the number of takeout orders increases in the catering scene, the layout of steel and wood shelves can be adjusted to reserve more dining channels.
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